Five Ten is one of the top brandsof climbing shoes. My goal was to design a shoebox that would be a better userexperience and would better reflect the brand. There is a lot of photography onFive Ten’s website. I wanted to take this idea and apply it to the box design.The photography incorporates both outdoor and indoor climbing, so no one isleft out. The pull out drawer function also gives a fresh take on the typicalshoebox. Leave No Trace policies are also something I wanted to push in thisproject. Leave No Trace gives tips on how to clean up after your climbing dayand not to disrupt or litter the environment. This is the reason why there areno people climbing on the box. The inside drawer was screen printed with thelogo, rock texture and tagline, “Brand of the Brave.” This way even when thedrawer is pulled out it doesn’t take away from the design and look like plaincardboard. The pull strap for the drawer is a fabric loop that reflects thefabric loop of a climbing harness. Also incorporated in this package design wasa brochure. In the brochure the Leave No Trace policies are better explained,as well as information about the company itself.

RECOGNITION
The Dieline's Student Spotlight
Featured in the University of Wisconsin-Stout's Best of Design Juried Show 2012