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FIVE REACT — is an experiment with senses. The result is totally individual. The new flavor concept has inspired famous russian movie directors t… Read More
FIVE REACT — is an experiment with senses. The result is totally individual. The new flavor concept has inspired famous russian movie directors to accomplish a difficult task: to direct short 5-minutes movies with common beginning. Each author has presented his own plot development. This experiment has been carried out on a special website where every visitor had a unique visual and content representation made possible by connecting and analysing his profile. Read Less
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FIVE REACT — is an experiment wtih senses. The result is totally individual.
The new flavor concept has inspired famous russian movie directors to accomplish a difficult task: to direct short 5-minutes movies with common beginning. Each author has presented his own plot development.

This experiment has been carried out on a special website where every visitor had a unique visual and content representation made possible by connecting and analysing his profile.Redesign of on-air imaging of the alternative music channel MK. Some of SA's top bands were used as MK brand ambassadors to communicate the ethos or vibe of the channel.
Made in Digital BBDO
Creative Group Head — Artem Efimtsev
Animation — Paul Bragin