Carlos Ramos's profileMuse9 Creative's profile

Fitness Dynamics | Brand Identity

Multiple Owners
•
Fitness Dynamics | Brand Identity Design
Visual Identity, Character Illustration
 
Visual Identity Design for Fitness Dynamics, an elite training studio located in Doral Florida.

The concept behind the logo design was to illustrate a character that has personality and represents physical strength. The main character of the logo was designed to interact with the logo type as if he was lifting it, putting an emphasis on the strength that carries fitness dynamics coaches to push their clients to achieve their goals of physical strength.

The slogan/campaign used for their business cards and posters is "You've trained with the rest, Now train with the Best." I tweaked the type's color and weight on the words "Now you train with the best." to let the customer know that there is no need to look further, that they've come to the right place.
 
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
 
Tracing sketch in Adobe Illustrator
 
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
 
Final Logo Design
 
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide
fitness dynamics Crossfit fitness brand identity Brand Design logo Logo illustration posters Business Cards brand orange gym stationery design Style Guide brand guide


Thanks for watching!

Follow me on:


Fitness Dynamics | Brand Identity
Published: