I recieved a brief that required a new brand, visual identity and package design for tea. The only specifications given were that the package should be constructed using only paper, be able to be flatpacked and use minimal glue. Ingredients and other key information had to be included, whether on the package or not.
I chose to design specfically for Chai tea and use a strong colour palette and pattern dominant design. Having the added element of an infogaphic booklet to showcase information regarding the brand and product rather than having cluttered information on the package itself made for a much more minimal and interesting appearance.
The brand name 'Fit to a Tea' is derivied exactly from the saying 'fit to a t' meaning that it fits its purpose completely and perfectly. I aimed this product at an audience of 25 - 40 male and female who love not only tea, but indulging themselves.