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The package itself is designed as a mini-stand, which creates an illusion of boots immersed in water. This way the consumer can see all of the pr… Read More
The package itself is designed as a mini-stand, which creates an illusion of boots immersed in water. This way the consumer can see all of the protective properties of the boots. The upper part of the package shows that often you cannot see what is really happening under water because of the glare and ripples. The message we want to convey to a consumer – though there are a lot of hidden underwater hazards you are safe with “Fisherman" rubber boots. Read Less
Published:
Fisherman boots
Package design
Brief
Design a packaging for rubber boots with theaim to:
-distinguish the brand on the shelf amongcompetitors in the specialized stores and to attract
the consumers’ attention.
-create a contemporary and appealing image ofthe “Fisherman” boots as a very high-quality
specialized footwear for fishing and emphasizethe features of the product!

Idea

Everybody is aware of boots primary function -protection from water. However, there are many
advantages that are not obvious at the firstglance and consumer might not be aware of. «Fisherman»
boots are able to protect the wearer from awide range of dangers: environmental debris, biological
threats, natural, chemical and electricalhazards.
We realized that probably the best way tocommunicate protective functions of the boots would be using
the example of underwater creatures. Thistopic is very relevant for fishermen and creates an excellent
opportunity to combine several types of risksin one visual.

Solution

The package itself is designed as a mini-standand works as an eye catcher. An illusion of boots
immersed in water draws attention focusconsumer’s attention to all protective properties of
the “Fisherman” boots.


 
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