Here you can see the process and development of the idea and the styling.
I did not want to give the viewer the clue right away. I wanted him to see an image and than get curious about what this show is about.
Fish are not the best actors one can get. They have their own way of life, especially these... and they will not, never even do what I want them to, to get my shots!
So after filming I started playing with After Effects, which was pretty new and unknown to me, and I found the kaleidoscope... As a kid I used to play with my kaleidoscope binoculars all the time, I loved that thing! And even though it was much different than my moving storyboard, it seemed perfect to achieve the effect I wanted my leader to have. This effect even gave me new, and I think better, ideas for introducing the fish.
So I took a looooooong time editing the film material I had and setting the kaleidoscope at the perfect spots, to create the perfect images, impact and timing.
Lenses! The kaleidoscopic images formed perfect lenses through which I can show the fish.
Again it took me forever to get those lenses cut out and be perfect in the mean while, but here's the result.
I can promise I will never do this again... using the rotoscope to cut out fish, whose tails and fins are see through. This part took even more time than all I did so far.
But I am happy with the result, so it was worth it!
Um... whoops, I was so focused on the film material I edited and created... I never thought of typographics anymore...
So... as soon as I've got to that, you'll be the first one to know!