Add to Collection
Tools Used
About

About

UK club night Fish Don't Dance invited superfried to update their marketing material. Working with the existing logo, superfried decided that the… Read More
UK club night Fish Don't Dance invited superfried to update their marketing material. Working with the existing logo, superfried decided that the ‘fish’ should be the star of the show. For each new club night the fish would feature centre stage on the flyers and posters in a new form. This provided us with great creative freedom using mediums such as lego, ketchup, illustration, photography and toast! Logos and typography were kept to a minimum to reduce intrusion on the artwork. To facilitate this, distinct container devices were developed for the FDD and venue logos. Read Less
Published:
Flyers . posters . website
Superfried were asked by friends at UK club night Fish Don't Dance, to develop their marketing scheme material and refresh their brand.

Working with the existing logo, Superfried decided that the 'fish' should be the star of the show. For each new event our scaly friend would take centre stage on the flyers and posters in a new form. This provided us with great creative freedom using mediums such as lego, ketchup, illustration, photography and toast!

Logos and typography were kept to a minimum to reduce intrusion on the artwork. To facilitate this, distinct container devices were developed for the FDD and venue logos. This clean look and feel was then carried through to the development of their website.