First Up - with Soledad O'Brien

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  • First Up
    with Soledad O'Brien
  • This logo concept was created for CNN for the launch of their new morning show, "First Up with Soledad O'Brien" which covers top stories in the news, discussed by both leaders and everyday people. The whole Identity process was to capture the bubbly yet serious character of the anchor. The Color palette chosen are light to accommodate the early morning show. The overall design approach was to capture the conversational tone of the show.