FFU \ First Floor Under What?

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  • The poster campaign was realized to advertise FirstFloorUnder.com, a pop-vanguard digital pubblisher and content producer with two souls: a digital magazine and an event space.
    The posters contextualize the logo of FFU, visualizing different stories both to stimulate the viewers’ immagination about what this floor could be under and to transfer the pop, provocative, controversial, disruptive soul of the brand.
    The choice to use posters as a medium, in agreement with the philosophy of FFU, is aimed by the intention to create a work that can be also exibited in the event space of the brand.
  • "First Floor Under The Bridge". Poster, 100x140 cm.
  • "First Floor Under Surveillance". Poster, 100x140 cm.
  • "First Floor Under Pressure". Poster, 100x140 cm.
  • "First Floor Under Six Feet". Poster, 100x140 cm.
  • "First Floor Under A Trip". Poster, 100x140 cm.
  • "First Floor Under Her". Poster, 100x140 cm.
  • Credits:
    Client: First Floor Under
    Product: www.firstfloorunder.com
    Agency: TBWA\Italia
    Executive Creative Directors: Nicola Lampugnani, Francesco Guerrera
    Senior Art Director: Mattia Montanari
    Senior Copywriter: Matteo Grandese
    Aired on July 2011.
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