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5 posters that where shown during First Floor Under's charity event "Use the force to help the children".
First Floor Under it’s a digital publishing company dealing with vanguard pop productions. It has two souls: not only it produces contents to be periodically uploaded on its web page but it also organizes special events.
These posters where designed to be shown during the happening "Use the force to help children", a charity event in collaboration with H-57 Creative Studio and Make-A-Wish Italy, an association which grants the wishes of children in life-threatening medical conditions.
The idea is to use the FFU logo as a key visual to tell different stories: this is what happens in the first floor under stars wars.
"First Floor Under Wars". Poster, 100x140 cm.
"First Floor Under The Force". Poster, 100x140 cm.
"First Floor Under Falcon". Poster, 100x140 cm.
"First Floor Under Tatooine". Poster, 100x140 cm.
"First Floor Under Leila". Poster, 100x140 cm.
Client: First Floor Under
Agency: TBWA\
Executive Creative Directors: Nicola Lampugnani, Francesco Guerrera
Senior Art Director: Mattia Montanari
Senior Copywriter: Matteo Grandese
Aired on July 2012.