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About

About

The brief required us to come up with a print campaign targeted at outdoor fanatics.
Published:
First Ascent
Outdoor gear
Copywriters: Charn Neethling, Dominique Swiegers

Art director: Anne-Rika Gilomee
HEADLINE: Fortunately people are able to adapt to any environment.

BODY COPY:
But you are going to need a bit of help.
That is why we line our clothing with Derma-Tec, a revolutionary baselayer which offers complete
freedom of movement on any surface. So, with First Ascent you can explore without boundaries.

LOGO & TAGLINE:
First Ascent - One step ahead of Mother Nature
HEADLINE: Gelukkig kan die mens aanpas in enige omgewing.

BODY COPY:
Maar jy gaan 'n bietjie hulp nodige kry.
Daarom word ons klere vervaardig uit Enduro - die nuutste weefstof-tegnologie wat jou nie net koel hou nie,
maar terselfdertyd beskerm teen UV-strale. Dus laat First Ascent jou toe om te verken sonder perke.

LOGO & TAGLINE:
First Ascent - Eee trappie voor Moeder Natuur