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About

About

Rebranding project for Firestone Grill in San Luis Obispo, CA.
Published:
This is a complete design overhaul of Firestone Grill, a barbecue restaurant in downtown San Luis Obispo. Various elements of the project included renaming the brand, designing a primary mark as well as secondary marks, alternate icons, a seamless pattern, signage, packaging, business applications, menus, web homepage, motion graphics, and an extensive brand standards manual which covers color, typography, minimum sizes, clear space, alternate marks, wordmarks, and business applications.
Primary mark in full color
Icon set for signage and other applications
Seamless pattern for various uses
menu
menu
menu
Food basket
To go bag
Envelope, letterhead, and business cards
envelope
Stickers
Business cards
Brand Standards Manual
Window decal
Outdoor signage
outdoor signage
website
Short logo reveal tv spot