This is a complete design overhaul of Firestone Grill, a barbecue restaurant in downtown San Luis Obispo. Various elements of the project included renaming the brand, designing a primary mark as well as secondary marks, alternate icons, a seamless pattern, signage, packaging, business applications, menus, web homepage, motion graphics, and an extensive brand standards manual which covers color, typography, minimum sizes, clear space, alternate marks, wordmarks, and business applications.