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BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractiv… Read More
BRIEFING : The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity? SOLUTION : Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Carton-made firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night. Read Less
Published:

Client :
fribourg city and ECAB (Country Building insurance administration)

Briefing :
The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

Solution :
Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Carton-made firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.



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Slogan :
"Do you like red-hot evenings?"
Base line :
 Fribourg's fierfighters recruit. The  double life is not a dream anymore!

Slogan :
"Do you have a fiery temper?"
Base line :
Fribourg's fierfighters recruit. The double life is not a dream anymore!
Slogan :
"Looking for a night on fire?"
Base line :
Fribourg's fierfighters recruit. The double life is not a dream anymore!
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