Client : fribourg city and ECAB (Country Building insurance administration)
The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?
Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Carton-made firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.