Fire brigade recruitment

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  • Client :
    fribourg city and ECAB (Country Building insurance administration)

    Briefing :
    The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters. How could we recruit them and give an attractive image of this activity?

    Solution :
    Use humour with funny and sexy messages : Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on september 26th 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Carton-made firemen and firewomen in sexy pole-dance positions invaded the lamp posts during the night.



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  • Slogan :
    "Do you like red-hot evenings?"
    Base line :
     Fribourg's fierfighters recruit. The  double life is not a dream anymore!

  • Slogan :
    "Do you have a fiery temper?"
    Base line :
    Fribourg's fierfighters recruit. The double life is not a dream anymore!
  • Slogan :
    "Looking for a night on fire?"
    Base line :
    Fribourg's fierfighters recruit. The double life is not a dream anymore!
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