Add to Collection


Visual identity and packaging for a brand of pasta.
Fioli Fresh Pasta
Visual identity, packaging
Fioli is a brand of fresh pasta. The idea was to open upa and show as much of the product, and push it into a more premium segment. After the redesign, they are now successfully sold in almost all major supermarkets in Croatia and is one of the most recognizable fresh pasta brands in the region.
Fioli packaging won the 2010 Cropak Award (Croatian Packaging Award)
Agency: Brandoctor (
Senior Brand Consultant: Anja Bauer Minkara
Brand/Naming Consultant: Petra Despot  
Copywriters: Anja Bauer Minkara, Maja Benčić
Art Director, Designer: Igor Manasteriotti
Brand Implementor: Jelena Mezga