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Visual identity and packaging for a brand of pasta.
Fioli Fresh Pasta
Visual identity and packaging for a pasta producer. Fioli is a brand of fresh pasta. The idea was to open upa and show as much of the product, and push it into a more premium segment. After our redesign, they are now successfully sold in almost all major supermarkets in Croatia.
Fioli packaging won the 2010 Cropak Award (Croatian Packaging Award)

This project was designed for Brandoctor Agency (
Brandoctor / Anja Bauer Minkara (Senior Brand Consultant), Petra Despot (Brand Consultant, Naming Consultant), Anja Bauer Minkara, Maja Benčić (Copywriters), Igor Manasteriotti (Art Director, Designer), Jelena Mezga (Brand Implementor)