FINÍSIMA
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About

About

Finísima is an artisanal beer that leans on independent brewing without sacrificing the reach and reception of more comercial brands. A Golden Al… Read More
Finísima is an artisanal beer that leans on independent brewing without sacrificing the reach and reception of more comercial brands. A Golden Ale, perfect for introducing the unaccustomed drinker into the world of artisanal beer and yet, its style is respected by connoisseurs. Visually, it conveys a premium and defying presence. Through unusual formats, it displays top-quality finishes and materials. This is contrasted by a graphic language inspired on Pedro Friedeberg’s work and the Mexican surrealists from the 50s and 60s. We want to create an imaginary universe inspired by bohemian nights and struggling artists where Finísima is served as an antidote against routine or a potion for freedom and artistic creation. Visualmente se plantea la necesidad de continuar con una esencia premium y desafiante, mediante la utilización de materiales y acabados de alta calidad en formatos inusuales, contrastados por un lenguaje inspirado en el trabajo de Pedro Friedeberg y el surrealismo mexicano de los años 50 y 60. Buscamos crear un imaginario basado en noches bohemias en bares perdidos, artistas incomprendidos y Finísima como antídoto contra la rutina y poción para la libre creación artística. Read Less
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FINÍSIMA
(Branding & Packaging)
Finísima is an artisanal beer that leans on independent brewing without sacrificing the reach and reception of more comercial brands. A Golden Ale, perfect for introducing the unaccustomed drinker into the world of artisanal beer and yet, its style is respected by connoisseurs.
 
Visually, it conveys a premium and defying presence. Through unusual formats, it displays top-quality finishes and materials. This is contrasted by a graphic language inspired on Pedro Friedeberg’s work and the Mexican surrealists from the 50s and 60s. We want to create an imaginary universe inspired by bohemian nights and struggling artists where Finísima is served as an antidote against routine or a potion for freedom and artistic creation.