Filmaster is a new social network for movie fans with personalized content and recomendations. Designed as a niche site targeted at movie devotees, it focuses on creating a strong community, with a great algorithm for recommenadions as a bonus.
Taking inspiration from the early 70' opening credits (the decade
) I've decided to create a strong wordmark complemented with relevant type palette.
The printed materials were designed using oversized typography (evoking early movie posters); same was applied to the website design. As for the colour choices: black/gray & any blueish tint were a prerequisite owing to usability & readibility matters, whereas the dominant orange was chosen so as to distinguish Filmaster from other movie sites.