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Problem: Martini wanted to invite some swanky folk to their 150th anniversary celebration. Solution: Tying in with their current 'Luck Is An Att… Read More
Problem: Martini wanted to invite some swanky folk to their 150th anniversary celebration. Solution: Tying in with their current 'Luck Is An Attitude', campaign, the invite would take the form of a branded mirror. Guests are required to smash the mirror to obtain their VIP invite - a test of who truly embraces Martini's spirit. Agency: Exposure Read Less
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