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FutureBrand Australia was selected by Air Pacific as their lead design partner to assist the airline with rebranding its identity and experience,… Read More
FutureBrand Australia was selected by Air Pacific as their lead design partner to assist the airline with rebranding its identity and experience, as it transforms to ‘Fiji Airways’ in mid-2013. When tasked to search for a new visual language for ‘Fiji Airways’, Air Pacific CEO Dave Pflieger sent the FutureBrand team out to Fiji’s beautiful Mamanuca outer islands to see Fiji and its people at their best. It was there that we saw first-hand the prevalence, beauty, and respect that Fiji has for tradition and its traditional Masi art – an ancient art that embodies the spirit and stories of Fijian culture. From there, we partnered with Air Pacific and locally renowned Masi artist Makereta Matemosi to create the new identity for ‘Fiji Airways’. Makereta created a traditional Fijian Masi for the airline, which is celebrated in the airline’s new identity and translated into its new livery design. Our team also helped design the new cabin interiors of the new ‘Fiji Airways’ A330 aircraft which have Makereta’s Masi motifs embedded in the details. FutureBrand Team: Ken Shadbolt, Sally Anderson, Brad Stevens, Rachael McKee & Shinhea Kim Masi Artwork: Makereta Matemosi and family Typography: Kris Sowersby Photography: Mark Chew Read Less
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