Fiftytwo Showroom, Market Opening Invitations

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Fiftytwo Showroom is a NY-based contemporary fashion showroom which represents a number of prestigious collections of womenswear, menswear, swimwear, jewelry, and accessories. STUDIO NEWWORK has been working with Fiftytwo Showroom since 2007. Here are some of market opening invitations we have designed for Fiftytwo Showroom.

Spring Summer 2014 Men's and Women's market opening invitations:

Some general invitation can simply supply receivers with the basic information, but market opening invitations of a modern fashion showroom could be a bit more special and be reflective of key trends and seasonal styles. There has been such a bountiful crop of floral prints in some of recent men's collections. STUDIO NEWWORK designed Spring Summer 2014 Men's market opening invitation with an abstract bloom embellishment.

For Spring Summer 2014 Women's market opening, we designed a cheerful and poetic invitation with splashes of spring / summer colors. A beautiful beach image provides a sense of comfort and improves summer mood.
Both invitations stood out and drew attentions to buyers as a warm and fresh welcome to the showroom.

Fiftytwo Showroom, Interior

Autumn Winter 2010 Men's, Women's and Accessories market opening invitation:

Rhythm is a critical component of design. Rhythm animates space and consequently engages the reader. A series of Autumn Winter 2010 invitations was designed with rhythm: Composition, size, and color. The initials of each titles are composed dynamically in various sizes and colors, while positioning logo and other information with a linear layout.

Holiday Resort 2010 market opening invitation:

Our approach on Holiday Resort 2010 market opening invitation was bold graphic design with modern typography. The use of geometric shapes in the invitations added tension and created balance. The color palette is striking blue, black and white to grab attentions to buyers.