Client description: The Festivities of 2 de Mayo is a day of celebration in Madrid and has a wide program of cultural activities such as music, theater, dance, film, circus, a total of 116 proposals to be developed in 30 municipalities in the region of Madrid.
Brief: Spirit of celebration, wide selection of events for all ages. Fresh modern image for a classic popular festivity. Must use the star as the main element (symbol of Comunidad de Madrid). Must keep the guidelines (typeface and half of the area for text and the other half for image).
Approach and solution: Two stars for 2nd of May and stars shaped by colorful lines to symbolize Madrid as a multicultural city and also the variety of cultural activities. Dark, bright, colorful, elegant and bold. Breaking the guidelines division with the star semi transparent.
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