Fiddlesticks Wine
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The brief required the construction of an identity, branding and packing for a wine aimed at 25 - 35 year olds. This notion of targeting a younge… Read More
The brief required the construction of an identity, branding and packing for a wine aimed at 25 - 35 year olds. This notion of targeting a younger market with a product typically associated with older consumers, seemed somewhat unconventional and illogical. As such, it seemed appropriate for this idea of nonsensical pairings to form the basis of the company's branding. The labels have been designed as a tongue-in-cheek representation of wineries and wine culture, which are notoriously pretentous. The designs reiterate this notion through the surreal illustrations and the nonsensical titles, which indicate the various grape blends. Read Less
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