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Danielle Wagner, Wine Bottle Packaging, Spring 2011 Elmhurst College
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Danielle Wagner, Wine Bottle Packaging, Spring 2011
Elmhurst College

I created a fictional winery named, Tag. The name was based off of graffiti artists stylized signatures. I thought it would be an interesting concept for a winery because people can be extremely particular about the wine they like. They seem to identify with the type of wine and/or the design of it. Additionally, I thought the concept of combining a rough, urban theme with a classic high society theme would play really well together.

Another aspect of the “tag” concept is individuality. The idea that everyone has their own tag... their own identity. By choosing a wine, you choose what fits your personality- whether it’s your mood at that time, that Merlot is your favorite wine, or you also have a special place in your heart for street art.... whatever.