Ficolo identity
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About

About

Ficolo is a co-location service provider. Their servers are located inside bedrock in a former military base. We created an identity that reflect… Read More
Ficolo is a co-location service provider. Their servers are located inside bedrock in a former military base. We created an identity that reflects the cloud providing, service tailoring and architecture of the military base they are located at. Read Less
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BEHIND THE IDEA
 
The basic stone-like figure comes from the server hall location - it's deep inside bedrock and it's all left clearly visible in the architecture.
The symbol also carries an idea of variability and tailoring. The shape itself remains unchanged, but how it reflects surrounding colours is changing all the time.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sketches and studies on te stealth symbol and its 
relation to the surrounding areas and shapes.
The server halls are located in a former military base and the architecture was so distinctive we thought we have to include it in the identity somehow.
 
 
 
The Final Identity