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A fun, friendly re-branding idea for the Fiat 500.
Art Direction: Iva Jericevic
Accounts: Samantha Martin and Danielle Koruna
At "test-drive" locations downtown, people could get into a Fiat 500 and drive through Toronto/Vancouver/Montreal via a "friendly-ized" driving simulator. 
Instead of putting up a Facebook page that people can ìlikeî, we want them to feel like the Fiat 500 really is their friend. We created a page that allows people to friend the car on Facebook, and the account would send (birthday, anniversary, etc) wishes to users. Additionally, it would be a great way for the brandís customer service team to talk with people.