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Fetzer came to Formium asking for a rebranding campaign with the goal of attracting a younger clientele. Instead of the cliche photo of vineyards… Read More
Fetzer came to Formium asking for a rebranding campaign with the goal of attracting a younger clientele. Instead of the cliche photo of vineyards under a blue sky in Napa we decided to relate the craft of winemaking to the craft of paper quilling, a very detailed style of illustration that is created by glueing strands of paper on end, creating a very organic and flowing illustration. The campaign included print ads, packaging, in-store POP and social. Read Less
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