• Recently we have considered the visual communication of Festival del Baccalà 2012, and we have realized the posters, the brochures containing the schedule, and the adaption of the website's graphic. This festival is a traveling contest between local restaurants, in which they challenge each other proposing their own interpretation of the baccalà's tradition. We then tought about an original way to exposing the brochures, disposing them inside a metal can used for fish fillet's storage, customized for the occasion, in order to be disposed on the counter, with the possibility of writing down the date in which the festival will be in that restaurant.
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