Festina Profundo - The Diver's Watch in Water Packaging

  • 4481
  • 291
  • 26
  • FESTINA PROFUNDO - THE DIVERS WATCH IN WATER PACKAGING
     
    The quality promised by Festina Profundo is that this watch stays waterproof. How can such a claim be visualised in a packaging design that satisfies a demanding target group and demonstrates the quality of the product convincingly? The solution shows a highly vivid implementation: according to the motto “We believe in what we see”, the packaging aims to have maximum transparency.
     
    The watch comes in a transparent bag filled with distilled water, a striking and convincing packaging solution that demonstrates the advantage of the watch without the need for words. Featuring only the company logo and slogan, this packaging thus submits the product to quality control directly at the point of sale and serves as a mark of confidence at the same time. By being subjected to this visible test of endurance, the watch is able to immediately convince the customers of its particularly high quality.
  • The Festina Profundo 6692 keeps its promises: water-tight. The evidence of this is clear by its packaging at first glance. 
  • The watch is presented at the point of sale in an eye-catching way directly in its element – under water. To do this, the watches were sealed in water-filled see-through bags.
  • MY ROLE
    Packaging Design / Art Direction
     
    CREDITS
    Client: Festina Uhren GmbH, Airing
    Agency: Scholz & Friends 
    Head of Advertising: Martin Pross, Matthias Spaetgens, Wolf Schneider
    Creative Direction: Mathias Rebmann, Florian Schwalme
    Art Direction: Sebastian Frese, Ralf Schröder, Michael Hess, Jürgen Krugsperger, Ksenia Slavcheva
    Photography: Attila Hartwig
    Image editing: Maren Boerner
    Account Manager: Albert Petzold, David von Hilchen
     
    AWARDS
    2012 IF Packaging Design Award Gold 
    2011 Red Dot Design Award Best of the Best / Grand Prix 
    2011 Epica Packaging Design Gold
    2011 ADC Deutschland Bronze 
    2011 ADC* Europe Nomination