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The Argentinean agency Cravero Lanis invited us to develop a series of typographic posters to promote Fernet Lusera, an alcoholic beverage with a… Read More
The Argentinean agency Cravero Lanis invited us to develop a series of typographic posters to promote Fernet Lusera, an alcoholic beverage with an alcohol content of precisely 39°. Cravero Lanis took this property as a starting point and based the creative idea on emphasizing the Argentinean Licensing law, which prohibits the sale and consumption of alcohol to under 18 year-olds. We accentuated the law — that is normally displayed at 15% of the size of an ad — by giving it the leading role. We created a series of three different purely typographic posters, which sent out a very clear message Read Less
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The Argentinean agency Cravero Lanis invited us to develop a series of typographic posters to promote Fernet Lusera, an alcoholic beverage with an alcohol content of precisely 39°.

Cravero Lanis took this property as a starting point and based the creative idea on emphasizing the Argentinean Licensing law, which prohibits the sale and consumption of alcohol to under 18 year-olds.
We accentuated the law — that is normally displayed at 15% of the size of an ad — by giving it the leading role.
We created a series of three different purely typographic posters, which sent out a very clear message.
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La agencia argentina Cravero Lanis nos invitó a desarrollar una serie de piezas tipográficas para promocionar el Fernet Lusera, una bebida de alta graduación alcohólica, más precisamente de 39°.
Tomando como punto de partida esta propiedad, la idea de Cravero Lanis consistió en destacar la Ley de consumo Nacional Argentina, que prohíbe la venta y el consumo de alcohol a menores de 18 años. En Plenty, enfatizamos la ley –que normalmente figura al 15% del tamaño de los avisos publicitarios– dándole el 100% del protagonismo. Creamos una serie de tres pósters, meramente tipográficos y estéticamente diferentes entre sí, que comunicaron un mensaje muy claro.