Feng
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About

About

Feng is a storied retail destination designed to evoke the essence of the East with the carefully curated feel of a New York specialty boutique. … Read More
Feng is a storied retail destination designed to evoke the essence of the East with the carefully curated feel of a New York specialty boutique. The vision started with a rich color palette of dark chocolate brown, fiery orange and illuminating gold. Willoughby then designed a bold and elegant brand identity that could be layered throughout the shopping experience from the personal note cards, exquisite gift wrap and custom shopping bag to the tins for the extensive tea collection, signature poem and custom wall graphics representing the store’s shopping niches: Butterfly for Fashion, Koi for Home, Fan for Antique and Lotus Blossom for Tea. Read Less
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Feng
Kansas City, Missouri
Art director for brand experience design for an Asian-inspired “East meets West” lifestyle boutique, . I collaborated with a Chinese-born designer to develop the brand system and several touchpoints. My role on this project included logotype design, shopping bag design, and the environmental graphics. DESIGN FIRM: Willoughby Design; Creative Director - Ann Willoughby, Art Director - Zack Shubkagel, Lead Designer - Stephanie Lee.