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The researches showed women to be decision-makers in the issues of loaning. I developed campaign talking to female audience. Idea was rejected by… Read More
The researches showed women to be decision-makers in the issues of loaning. I developed campaign talking to female audience. Idea was rejected by client. Read Less
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A bank for important family issues
Advertising campaign of OTP bank for female audience
A loan is unlike maternity leave -- you must not wait. 15 minute loans of OTP bank.
A loan is unlike husband -- it doesn't ask what it should not. Easy loans of OTP bank.
A loan is unlike baby -- you cam make it with a phone call. Easy loans of OTP bank.
Quickly is pleasant. Easy loans of OTP bank.