Based on the previous campaigns used by the Feel Good Drinks Company, they needed a new approach in spreading awareness of their brand so I thought of an idea about feel good sports through a poster and viral campaign.
This campaign would target the active sports people and those who love sports in general. Since the Olympic Games 2012 are around the corner I thought it would be a good idea to showcase different flavours of the Feel Good drinks carrying out a different sport with a smile on the face while spreading feel goodness.
The main catch of this campaign is to say to the active people who love sports and play sports that you can have fun in any sport that you participate in and it would even be more fun if you take a Feel Good drink which would not only be refreshing but healthy to the body as well so there is no reason why active people would not choose a Feel Good Drink that satisfies their needs.
Since people who play sports would want a refreshing, healthy and natural soft drink full of energy then the campaign will highlight how the feel good drinks make you feel good in any sport that you do.
03 X CONCEPTS
04 X CONCEPT CHOSEN
05 X PROMOTIONAL POSTERS
06 X COVER PHOTO ON FACEBOOK PAGE