In September 2008, Fedrigoni UK opened the doors to its London Showroom, a place to showcase its fine and speciality papers. The purpose was to have a space that would bring the paper company closer to the design community and offer a same-day sample service. Each month Fedrigoni UK holds various events in the showroom aimed at designers, from talks and exhibitions to games nights and awards. The showroom is also open for designers to use as a meeting space with their clients, exhibition space, sample library or private event space.
For this project, the challenge was to encourage more designers to visit and use the Fedrigoni London Showroom. In response, Fedrigoni paper, photography and digital manipulation were used extensively to create a set of posters. These designs emphasise the creative possibilities of paper, and communicate the spacial freedom provided by the London Showroom.