Fedrigoni — Ispira Visual Book

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  • Fedrigoni — Ispira Visual Book
  •  
    The new Ispira visual book for Fedrigoni is no common catalogue.
    The smooth texture of the paper is enhanced by special treatments.
    Each paper is narrated through a different visual experience where everything changes many times: the color of the paper, the weight, the size, the inks used, the printing techniques.
    A whole new experience to explore with touch.
     
    PROJECT FEATURES
    — 10 differently sized sextodecimo
    — 10 paper colors
    — 10 Pantone inks
    — 100 patterns
    Each sextodecimo contains 4 paper weights.
     
    SPECIAL TREATMENTS
    — Offset printing: 2 Pantone + 2 offset white
    — Hot foil: 2 different foils
    — Silk screen: 2 UV varnishes
    — Embossing
    — Die cutting
    — Handmade Binding: stapled & glued
     
  • Feel The Inspiration — The Movie
    (What’s behind the visual book)
     
    It’s so exciting for us to assist to the entire development
    of a project like this, so we decided to create a short movie to tell
    each careful treatment and the amazing contribute of this fabulous teamwork.
     
  • The color system
    Our first idea was to create a visual book for a paper made to be printed, without using print at all. It would have been great to enjoy the book only by touching it.
    But Fedrigoni said: “What about a little bit of color?” So we decided to only work with the color palette taken from the paper collection.
    The color system was developed directly from the 10 colors of Ispira collection, and then applied to the spreads after two offset white layers.
  • Texturama
    Our focus was to show the new Ispira paper range at the first glance.
    We designed a grid to create a consistent layout system that can show each paper.
    When the book is closed, it seems like a stack of folders.
    When you start to open, each page is treated with embossing or transparent varnishes on one side and printed on the other: in this way, a visual game starts to develop while turning the page.
     
  • Cover grid system
  •  
    ART DIRECTION
    Federico Galvani
     
    TYPOGRAPHY & GRAPHIC DESIGN
    Ilaria Roglieri
     
    FEEL THE INSPIRATION – The Movie
    Milena Tipaldo
     
    SOUNDTRACK
    “Celeste” by Les Entants from New Zealand
     
    PRINT MANAGEMENT
    Studio Fasoli
    Thanks to: Riccardo Zambelli
     
    OFFSET PRINT
    Stampa Grafica
    Thanks to: Giovanni Lui
     
    SILK SCREEN PRINT
    Euroimmagine
    Thanks to: Giulio & Francesca
     
    EMBOSSING AND HOT FOIL
    Tipografia Economica
    Thanks to: Ricky Pattaro & the family
     
    BINDING
    Emmebi
    Thanks to: Daniele Zucchetti
     
    PAPER PROCESSING & FINISHING
    La Cartotecnica
    Thanks to: Fabrizio & Simonetta
     
    SPECIAL THANKS TO
    Luca Avesani
    fedrigonicartiere.com