Fedrigoni Imaginative Colours YCN
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YCN 2012 Competition Brief. Fedrigoni imaginative colours campaign design. I've used the shield symbol for the main design element as it reflect… Read More
YCN 2012 Competition Brief. Fedrigoni imaginative colours campaign design. I've used the shield symbol for the main design element as it reflects Fedrigoni historical Past which they are proud of. I used laser cutting as a technique for my engraved logo and other design details. I also redesigned their website, making it more classic and elegant, because I feel this best reflects the companies image. As part of brief I developed a unique approach for viewing their new paper range, it's a slide box divided into 4 sections presenting independently the warm, cool, neutral warm, neutral cool colours. The set contains a total of 262 colours. On opening paper selecting tool, shield symbol on the handle represents the arrow to show the direction. Together with the paper selecting tool, comes Fedrigoni booklet with all additional information. I've used biding technique to hold the pages together. A4 imaginative colours samples come in a new designed Fedrigoni A4 size folder, this also protects the paper from damage. The samples folder holds up to 20 paper samples and includes the revised information card. The approach I have taken, moves away from the traditional fan page booklet and presents paper samples in a more exciting way. With this campaign, I was concerned with designing an innovative method for selecting paper samples from Fedrigoni entire imaginative colours range. Read Less
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Fedrigoni imaginative colours

YCN Competition Brief 2012
 
Fedrigoni imaginative colours campaign design. I've used the shield symbol for the main design element as it reflects Fedrigoni historical past which they are proud of. I used laser cutting as a technique for my engraved logo and other design details. I also redesigned their website, making it more classic and elegant, because I feel this best reflects the companies image.
As part of brief I developed a unique approach for viewing their new paper range, it's a slide box divided into 4 sections presenting independently the warm, cool, neutral warm, neutral cool colours. The set contains a total of 262 colours. On opening paper selecting tool, shield symbol on the handle represents the arrow to show the direction.
Together with the paper selecting tool, comes Fedrigoni booklet with all additional information. I've used biding  technique to hold the pages together.
A4 imaginative colours samples come in a new designed Fedrigoni A4 size folder, this also protects the paper from damage. The samples folder holds up to 20 paper samples and includes the revised information card. The approach I have taken, moves away from the traditional fan page booklet and presents paper samples in a more exciting way. With this campaign, I was concerned with designing an innovative method for selecting paper samples from Fedrigoni entire imaginative colours range.

 
Work process
Website design
Information booklet design
Imaginative colours samples box and booklet
Information page
Imaginative colours samples box opens to reveal
A4 size samples folder
A4 size samples folder opens to reveal
Information card
Fedrigoni imaginative colours campaign
Booklet design layout
Information page and information card design layout
© 2012 Aurimas Grajauskas