Fashion TV (Paris) was looking to extend their brand to India. I planned and implemented the research required to design and brand a bar and lounge for India in a manner that it was localised enough to appeal to the target consumer, and global enough to fit within the consistent brand image of fashion tv.
I developed the mood and theme of the bar; and also designed the Lighting, Print Collateral (menu, loyalty card etc.), the 3D signage Installation, the Bar Backdrop and other aspects of the design and branding of the bar and lounge.
The design of the f. bar received considerable attention from the local press and celebrities. Notable features covered by the press were: the innovative design of the entrance; the large 3D signage installation, and the innovative lighting materials and patterns.
A PAN SHOT OF THE BAR DIPPING INTO THE GROUND TO FORM THE CLUB ENTRANCE.
THE BRAND SIGNAGE WAS DISPLAYED THROUGH AN INSTALLATION OF FRAGMENTED PARTS OF SS.
THE MIDDLE OF THE BAR TOP DIPS DOWN INTO THE GROUND TO FORM THE CLUB ENTRANCE.
INNOVATIVE LIGHTING CONCEPTS WERE CREATED AFTER EXPERIMENTING WITH VARIOUS MATERIALS.
