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About

A non-profit project for "Far From Fear e.V."
Published:
.Greyhound Calendar 2012
Far From Fear e.V.  "Galgo Español, Quo Vadis?"
Far From Fear e.V. is a non-profit organisation whose mission it is to help animals in need, especially focusing on spanish greyhounds. This calendar is documenting the journey of a few individual dogs that have been fortunate enough to be saved from misery – backed with a great story, fine design and some very spectacular photography this calendar rises to show the beauty and elegance of these wonderful animals.

Conceptually this project is about an idea that goes beyond what is commonly known about and expected from any usual image-calendar. Instead of the standard combination of well set typography complemented by ‚safe‘ photography, this calendar rather tells a short but interesting story - and aims at conveying this concept in a graphically excellent matter.

The extensive information a calendar carries is translated into a compass – a supplementing map is additionally showing hints on the origin, the journey and the new home of the specific animal, thus both together making it a comprehensive navigational tool as well. Compass and map are directly integrated with the photography: a calm area with a shallow depth of field or a quiet area within the image structure are offering space to do so – without disturbing the image and being simultaneously visible and legible.

A projekt for
Far From Fear e.V. – Siegbach
Initiated by
the VISUAL ART HOUSE, Hamburg
goZOOMA, Hamburg
Concept / Creative Direction
Viktoria Klein, Hamburg
Steffen Heidemann, Hamburg
Postproduction
RECOM, Ostfildern / Stuttgart
Printed by
gutenberg beuys gesellschaft für digital- und printmedien mbh
feindruckerei, Hannover
Paper
Gedruckt auf Noblesse highwhite 250 g/qm
Papyrus Deutschland - made by Scheufelen
Typeface
Pluto, HVD Fonts