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Starpack 2011 Bronze Star
Published:
Fanta - Fun fruit
"A new packaging concept for Fanta that promotes the ‘Fun’ and the ‘Fruit’ aspects of this popular teenage drink. The overall shape and graphics should be appealing to this target market and be an attractive proposition on shelf. Functionality and the accessibility of the drink should be looked at to ensure it is a safe, but fun solution. Consider how your creative design could work across the different size ranges of Fanta."

Sponsored by The Coca-Cola Company