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In a year marked by deep crisis and pessimism, Fanta created a "parallel economy" based on fun, with a single currency for their fans, comprised … Read More
In a year marked by deep crisis and pessimism, Fanta created a "parallel economy" based on fun, with a single currency for their fans, comprised of optimism, celebration and lots of fun. Read Less
Published:
| Role: Illustration, Design | Agency: Grand Union Portugal | Client: Fanta Portugal
In a year marked by deep crisis and pessimism, Fanta created a "parallel economy" based on fun, with a single currency for their fans, comprised of optimism, celebration and lots of fun.
Fanta achieved this through a Facebook application similar to an ATM, where, after connecting with Facebook, an account was created, similar to a bank. Afterwards, the person receives a "POKO", and that's all one needs to start having fun in this parallel economy.
POKO Currency
Facebook App
Landing | Earn | Burn
Assets
Mascote | UI Components | Currency
Demo
Motion by Daniel Gomes