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Branding work for a local non-profit whose focus is on family and relationships.
Building Blocks for Better Relationships
Parents Assistance Center has been serving the Oklahoma City community since 1976. Their mission is to prevent child abuse, neglect and other family violence by strengthening the family. In 2012, the organization turned to Anglin Public Relations for help with updating their name and strategic messaging. Ghost was asked to create a new mark and graphic standard for the organization.
Building blocks are the concept behind the mark. They are a common denominator, a symbol of childhood we are all familiar with, and a perfect fit for the group's mission. The different colors and shapes represent many components of the family and come together in a positive approachable identity. The services offered at Family Builders assemble these elements together to build a safe environment and solid foundation for families. Ultimately the idea behind the mark also became the tagline, "Building Blocks for Better Relationships."