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About

This project was about creating a new brand and their packaging. The idea was bringing expensive and known fashion brands more accesible to youn… Read More
This project was about creating a new brand and their packaging. The idea was bringing expensive and known fashion brands more accesible to young girls and female fashion lovers, using cheap materials and making fun of it. Read Less
Published:
Fake It
 

This project was about creating a new brand and the packaging. 
The idea was bringing expensive and known fashion brands more accesible to young girls and female fashion lovers, using cheap materials and making fun of it. In that way, there is a simple illustration of one the most popular bags on one side, while on the other there are three different copywritings assuming the "fake" use of these known brands.
The techniques used in this project were serigraphy for the bags and linoleum for the pink packaging.
 
Joana Alves
Ana Macário
Sara Quina