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Corporative identity for the Psychology School of University of Lisbon. ​(Faculdade de Psicologia - Universidade de Lisboa). The brand concept w… Read More
Corporative identity for the Psychology School of University of Lisbon. ​(Faculdade de Psicologia - Universidade de Lisboa). The brand concept was based on the psi symbol (Ψ) and the color orange hue associated with psychology. The logo has the shape of a flower symbolizing the female predominance in psychology. The petal in psy symbol in the logo means that it is not an exact science. Read Less
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Corporate identity for the Faculty of Psychology of the University of Lisbon.

The brand concept was based on the psi symbol (Ψ - symbol of psychology) and the color orange associated with psychology.
The logo has the shape of a flower symbolizing the female predominance in psychology.
The petal breaks the symmetry of the fork in psi symbol meaning that it is not an exact science.