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Creative Directions an on fileld realizations
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Cars 2

Two event were created for the launching of the movie Cars2
The first with the marketing association of Walt Disney Italia and 1000 miglia MAC Group, it was set up the first film screening for cars. Just before the start of 1000 Miglia Race part of the cars took part on this event.
The second event was the Premiere screening of the movie inside  Monza F1 Race Track, with the construction of 18m x 6m 3D screen and a real race shows on the track.