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About

A global hedge fund brand I helped position around the ideas of clarity and transparency, which eventually led to the tagline of 'Consistency Wit… Read More
A global hedge fund brand I helped position around the ideas of clarity and transparency, which eventually led to the tagline of 'Consistency Within Complexity'. I worked with the experience design team in crafting each page and section of the site, from the overall design, to the motion transitions, to the way the user navigate through the experience. Read Less
Published:
FRM Hedge - Site Design
frmhedge.com
This is a site I hand crafted from a design perspective, and also from and art direction and experience standpoint. It took quite a few rounds to get to imagery that the client connected with and that I felt really evoked the messaging of their brand and new tagline, Consistency within Complexity, which positioned them around the ideas of clarity and transparency. I worked with the experience design team in crafting each page and section of the site, from the overall design, to the motion transitions, to the way the user navigate through the experience. Check it out at http://www.frmhedge.com.