FOCA detergent illustration

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  • Foca
    Illustration for an iconic Mexican detergent brand
  • Combining digital and traditional techniques, I made this illustration a some years back for FOCA, a classic, iconic Mexican detergent. An archetypical and popular product found in many Mexican households, it’s manufactured by Fábrica de Jabón La Corona. This illustration replaced an earlier one of an adult seal that was very realistically –if not very enticingly– executed, in use for more than forty years . This one depicting now a soft, tender, baby seal, is used now in all product presentations, from little boxes to huge containers.