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Illustration for Foca, a popular, archetypical Mexican detergent manufactured by Fábrica de Jabón La Corona. Used in all product presentations.
Published:
Foca
Illustration for an iconic Mexican detergent brand
Combining digital and traditional techniques, I made this illustration a some years back for FOCA, a classic, iconic Mexican detergent. An archetypical and popular product found in many Mexican households, it’s manufactured by Fábrica de Jabón La Corona. This illustration replaced an earlier one of an adult seal that was very realistically –if not very enticingly– executed, in use for more than forty years . This one depicting now a soft, tender, baby seal, is used now in all product presentations, from little boxes to huge containers.