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FINN.no is the Norwegian equivalent to Craigslist. Their online marketplace is well known, but we needed to familiarize Norway with the whole ran… Read More
FINN.no is the Norwegian equivalent to Craigslist. Their online marketplace is well known, but we needed to familiarize Norway with the whole range of FINN.no’s services. Read Less
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FINNland

FINN.no is the Norwegian equivalent to Craigslist. In addition to being a traditional online marketplace, FINN is also great for travel-booking, finding new jobs, hiring carpenters or even buying a house.

But while the marketplace is well known, the other services are not as widely recognized. We needed to familiarize Norway with the whole range of FINN.no's services.


So we thought: Since FINN.no has everything, shouldn’t it be possible to live only through FINN?

To find out, we bought a run down apartment in Oslo and named it FINNland – the smallest country in the world. We then recruited a couple willing to put their normal lives on hold and move to FINNland for 6 months. Their task: build a newlife, fix the apartment, and survive while doing it.
SCREEN CAPTURES
     FINNlands front page contained a cross-platform videoplayer as the main feature. Twice a week new webisodes were           published featuring the couple competing in FINN-related challenges and living through FINN.no.
     20-year-olds Michael and Johanne lived our brand for 6 months.
     Follow the general mood in FINNland (blue line), or changes in budget (red line).