• Fineco
  • Institutional campaign for FINECO reposition.

    CONCEPT:
    There are many things that we do automatically, that seem to be easy, like breathing, smiling, walking... but these things hide a complex process. This is the way FINECO works, they make the bank complexity look easy.

    CLAIM:
    Fineco. The bank that makes bank easy.
  • STEP 1: Breathing
  • TVC
  • OOH
  • Fineco. Easy, like brathing.
    Fineco. The bank that makes bank easy.
  • PRINT
  • STEP 2: Smiling
  • TVC
  • PRINT/OOH
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