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Institutional campaign for FINECO reposition. CONCEPT: There are many things that we do automatically, that seem to be easy, like breathing, smi… Read More
Institutional campaign for FINECO reposition. CONCEPT: There are many things that we do automatically, that seem to be easy, like breathing, smiling, walking... but these things hide a complex process. This is the way FINECO works, they make the bank complexity look easy. CLAIM: Fineco. The bank that makes bank easy. Read Less
Published:
Fineco
Institutional campaign for FINECO reposition.

CONCEPT:
There are many things that we do automatically, that seem to be easy, like breathing, smiling, walking... but these things hide a complex process. This is the way FINECO works, they make the bank complexity look easy.

CLAIM:
Fineco. The bank that makes bank easy.
STEP 1: Breathing
TVC
OOH
Fineco. Easy, like brathing.
Fineco. The bank that makes bank easy.
PRINT
STEP 2: Smiling
TVC
PRINT/OOH