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About

Represented by Create Agency and commissioned by Saatchi&Saatchi Leo Burnett both based in Amsterdam, The Netherlands, to create a series of imag… Read More
Represented by Create Agency and commissioned by Saatchi&Saatchi Leo Burnett both based in Amsterdam, The Netherlands, to create a series of images for the new 2012 summer's launch from FIAT Automobiles, the new series of Fiat's Panda in three different versions inspired by the different music styles; POP, Easy and Lounge. Each piece was related to their musical themes plus urban items (traffic, roads, signs, etc…), with an explosion of graphics around the typography and the car as the two main elements in the visuals, my challenge was to interpret and create the typography and the illustrations around the car within the style and color system related to each theme but keeping the campaign look uniform. Read Less
Published:
Fiat Panda

Commissioned by Saatchi&Saatchi Leo Burnett, and represented by Create Agency, both based in Amsterdam, I was asked to create a series of images for the FIAT Automobile’s Summer 2012 launch. The launch visuals were to include the three new versions of the Fiat Panda, all of which were inspired by different genres of music (pop, easy listening, and lounge).  

Each piece was related to their respective musical theme, as well as urban items (traffic, roads, signs, etc). My challenge was to interpret the piece and create the typography and illustrations around the car while remaining true to the style and color scheme of each theme.
 
 
 
 
 
 
For any inquiry, please contact:

House of colors / www.houseofcolors.net

Adhemas Batista:
Email: hello@adhemas.com or adhemas@houseofcolors.net
Tel: +1 310 893 4974
Follow my Instagram: @adhemas