FF Mark In-Use: The Dash Wireless Headphones

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  • Our next ‘In-Use’ case comes from a Kickstarter project for the world's first wireless smart in-ear headphones known as The Dash. With the ability to hold a 1000 songs, built in performance tracking and body sensors, The Dash looks to be the future in headphone technology.
     
    As a kickstarter project the website is required to attract as much attention as possible, making the strong, bold and eye catching FF Mark the perfect typeface for drawing in potential investors.
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    FF Mark was designed Hannes von DöhrenChristoph Koeberlin, and the FontFont Type Department. Born from the idea to create an up-to-date typeface rooted in 1920s German geometry, the typeface is strong, simple and bold in form and at a glance may appear to be typical of its predecessors from the time.