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Brief: F3 is a newly established fashion company by three entrepreneurs specializing in introducing international fashion brands into the Middle … Read More
Brief: F3 is a newly established fashion company by three entrepreneurs specializing in introducing international fashion brands into the Middle East through obtaining their franchising rights.   Challenge: Create a minimalistic timeless identity that transcends fashion trends and works well across multiple platforms.   Solution: We met the challenge by creating a logo that is open ended from both sides without an enclosure to represent their ambition and their endless possibilities of growth in classy black and white palate.   Result: The visual identity communicated sophistication and professionalism, which enabled them to obtain three international brands in a record time of less than three months. Read Less
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