Eyes. No replacements.

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  • Eyes. There are no replacements.
  • A simple campaign on glaucoma medication.
  • Translation:
    Eyes. There are no replacements.
    Take care of the blood pressure in the eyes of your patients and protect them from glaucoma.
  • Idea:
    A simple, eye-catching (get it?) press campaign on a new glaucoma medication.
    Target:
    Medical professionals.
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